AI Insights · Timothy · January 2023
Top 5 Photo and Video Apps Performance in Kenya Q4 2022
A look at the performance of the top 5 photo and video apps in Kenya during Q4 2022, highlighting trends in downloads, revenue, and active users.
The fourth quarter of 2022 saw notable trends in the performance of the top 5 photo and video applications in Kenya, according to data from Sensor Tower. Here's a detailed look at how these apps fared in terms of weekly downloads, revenue, and active users.
CapCut - Video Editor from Bytedance Pte. Ltd experienced a significant increase in weekly downloads, starting at around 20K in late September and peaking at approximately 85K by the end of December. Weekly revenue showed a modest rise, reaching $21 in late October and fluctuating thereafter. Active users grew steadily, starting from 93K at the end of September and reaching around 267K by the end of the quarter.
Instagram maintained strong performance with weekly downloads increasing from about 59K in late September to over 107K by the end of December. Weekly revenue also saw fluctuations, with highs of $107 in mid-November and lows of $72 in late October. Active users remained consistently high, fluctuating slightly around the 2.6M to 2.7M mark throughout the quarter.
YouTube: Watch, Listen, Stream had a stable presence in Kenya. Weekly downloads ranged from 26K to 66K, with a notable peak in early October. Active users hovered around 900K, with a slight increase towards the end of December, reaching approximately 926K.
Snapchat from Snap, Inc. saw a consistent rise in weekly downloads, starting at around 44K and peaking at approximately 88K by the end of December. Weekly revenue varied, with a high of $217 in early October and a low of $114 in late November. Active users showed a positive trend, growing from about 1.3M to 1.5M throughout the quarter.
Google Photos: Backup & Edit from Google also performed well, with weekly downloads increasing from around 9K to 11K by the end of December. Weekly revenue remained steady, fluctuating between $606 and $930. Active users consistently grew from approximately 4.7M to over 5.2M during the quarter.
These insights highlight the dynamic nature of the photo and video app market in Kenya during Q4 2022. For more detailed analytics and insights, visit Sensor Tower.
